Noon Nootropic Drops

Brand Extension

Precap

The Ask: Create a beauty brand extension for Noon, a nootropic based wellness brand, that aligns with the brand and what it stands for.

The challenge: lies in finding the right beauty product that aligns with the mission and vision of Noon.

The Solution: Introduce a wellness fragrance line under Noon, leveraging the power of scent to promote emotional well-being and enhance the overall wellness experience.

My Role

Research

strategy

Creative ideation

few Mock ups

Partner

Sarah Hipwell (CBM)

Background

Overwhelmed by the demands of their busy lives, Jane Kate Wong, Christine Wong, and Cherie Lui set out on a mission to provide relief from the exhaustion of modern lifestyles.

Drawing on their knowledge of traditional Chinese medicine (TCM) and their individual talents, they created NOON Life, a unique wellness brand that blends high-quality, natural ingredients with their Asian heritage.

75% of all emotions generated every day are due to smell.

100X more likely to remember something we smell over something we see, hear, or touch.

40% saw an improvement in mood after being exposed to pleasant scents.

Whether it's the fragrance of a flower or the smoke from a campfire, smells have the power to take us back in time and evoke powerful memories…

The Research

That is due to the Olfactory System

The Olfactory System...is the sensory system responsible for our sense of smell. It is closely linked to cognitive abilities.

Olfactory system X Scents

When inhaled, scent molecules travel from the olfactory nerves directly to the brain and especially impact the amygdala, the emotional center of the brain.

Can activate the immune system, change blood pressure, affect digestion, trigger memories, evoke emotions, influence mood, and kick off a host of other physiological responses.

Capsule 20-30 mins

Smells <1min

Solutions 20 mins

Scents are the fastest way to impact your cognitive system

NOON's mission, vision, purpose, and values all revolve around the idea of promoting wellness and self-care.

Expanding into the fragrance space allows NOON to...

Tap into the emotional and mental benefits that scents and aromatherapy can provide
Enhance their mission of helping people take care of themselves from the inside out
Continue to provide innovative, holistic solutions for their customers' wellness needs

Personas

CONVENIENCE & Accessibility
Mental, physical, and emotional wellness
Safe & effective with everyday use
High-quality, Natural ingredients
Transparency

Needs

Wants

SUSTAINABLE PRACTICES
Customization
MODERN Aesthetics
Rituals & SElf-care
easy application

It's time to embrace the notion that true beauty radiates from within; when you nurture your inner wellness, it reflects on the outside, enhancing your natural glow.

New Day by noon

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New Day by noon -

Introducing…

New Day by Noon

For individuals who are looking for a holistic and sustainable approach to self-care, NEW DAY provides a functional fragrance that combines the principles of TCM with cutting-edge neuroscience.