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The Ethiopian Marketer
What is The Ethiopian Marketer?
The Ethiopian Marketer, Established in 2024, is a publishing platform focused on providing in-depth insights into Ethiopia's marketing industry.
It covers industry trends, consumer behavior, and business news, aiming to fill gaps in research and offer valuable resources for students, professionals, and anyone interested in the Ethiopian market.
The platform serves as an archive of information that can help shape and elevate the marketing industry in Ethiopia.
Why I Started It
I started The Ethiopian Marketer because I noticed a significant lack of depth in the marketing industry in Ethiopia. Advertisements often missed the mark, and there was little to no research backing up strategies.
During my studies in the U.S., newsletters like AdWeek and other industry publications were my main sources of research and insights, especially on industry trends.
These resources were invaluable to my understanding of the global market. Inspired by this, I decided to create a platform that would provide similar in-depth information for the Ethiopian market, filling a critical gap and supporting students and professionals with accurate and relevant data.